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How RatingFlow works

RatingFlow is built on a smart-routing system that segments customer sentiment before it reaches public review platforms. This architecture protects your brand reputation while maximizing positive social proof.

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The smart-routing workflow

1

Review request delivery

You deliver review requests to customers through multiple channels:
  • SMS/Text messages: Automated bulk or individual text messages with a direct link
  • Email campaigns: Branded email requests sent from your domain
  • QR codes: Scannable codes placed at your physical location
All methods direct customers to a private RatingFlow landing page—not directly to Google or other public platforms.
2

Private sentiment capture

When customers click your review link or scan your QR code, they land on a branded page where they rate their experience privately.This is the critical filter layer:
Customers never see Google, Facebook, or any public platform at this stage. They simply provide an honest rating in a neutral environment.
Rating options include:
  • Star ratings (1-5 stars)
  • Numeric scores (1-10)
  • Emoji feedback (happy, neutral, sad)
3

Intelligent routing decision

Based on the customer’s rating, RatingFlow automatically routes them to one of two paths:

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5 star reviews generator (positive path)

Customers who rate 4-5 stars are immediately redirected to public review platforms:
  • Google Maps/Google Business Profile
  • Facebook Business Page
  • Trustpilot
  • Yelp (if applicable)
  • Industry-specific platforms
This automated redirect to public platforms is what makes RatingFlow a powerful 5 star reviews generator. Happy customers are guided to leave public reviews with minimal friction.

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Negative feedback shield (protection path)

Customers who rate 1-3 stars are redirected to a private feedback form instead:
  • They never reach public platforms
  • They can describe their concerns in detail
  • You receive an immediate notification
  • You can respond directly and resolve the issue
  • The negative sentiment never impacts your public rating
This doesn’t suppress legitimate reviews—it gives you a chance to fix problems before they become permanent public damage.
4

Dashboard monitoring and response

All activity flows into your RatingFlow dashboard:
  • Real-time notification of new reviews (both public and private)
  • Analytics on request delivery, open rates, and response rates
  • Private feedback management system
  • Public review tracking from all connected platforms
  • Performance metrics by campaign, time period, or channel

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Platform architecture

RatingFlow’s architecture is designed for scale, reliability, and ease of use:

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Core components

Review request engine

Handles SMS, email, and QR code generation. Manages delivery, scheduling, and tracking.

Landing page builder

Creates branded, mobile-optimized review pages. Captures sentiment before public routing.

Smart router

Routes customers to public platforms or private forms based on configurable rating thresholds.

Feedback management system

Collects, organizes, and alerts you to private feedback. Enables direct customer communication.

Analytics engine

Tracks all metrics across campaigns. Provides insights into review volume, sentiment trends, and ROI.

Widget generator

Creates embeddable widgets that display your best reviews on your website.

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Integration points

RatingFlow integrates with key platforms to maximize your reputation management:
  • Review platforms: Google My Business, Facebook, Trustpilot, Yelp
  • Communication channels: Twilio (SMS), SendGrid (Email), QR code generation
  • CRM systems: Import customer data from popular CRM platforms
  • Website embedding: JavaScript widgets for displaying reviews

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White label architecture

For agencies, RatingFlow offers complete white labeling:
The white label system allows you to rebrand every customer-facing element of RatingFlow under your own agency brand.
White label features:
  • Custom domain mapping (reviews.youragency.com)
  • Full UI rebranding (logo, colors, fonts)
  • Branded email and SMS sender names
  • Custom PDF reports for clients
  • Agency-branded client dashboards

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Security and compliance

RatingFlow is built with security and compliance in mind:
  • Data encryption: All customer data is encrypted in transit and at rest
  • GDPR compliance: Full data privacy controls and right-to-deletion
  • CAN-SPAM compliance: Automatic opt-out handling for email requests
  • TCPA compliance: SMS consent tracking and opt-out management
Always ensure you have permission to contact customers before sending review requests. RatingFlow provides the tools, but compliance is your responsibility.

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Performance and reliability

  • 99.9% uptime: Enterprise-grade infrastructure ensures your review requests always get delivered
  • Global delivery: SMS and email sent through tier-1 providers with worldwide reach
  • Mobile-optimized: All landing pages are lightning-fast and work perfectly on any device
  • Real-time processing: Reviews are routed instantly—no delays between rating and redirect

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Next steps

Automated review requests

Set up recurring campaigns to keep positive reviews flowing

QR code campaigns

Generate and deploy QR codes for in-person review collection

Website widgets

Showcase your 5-star reviews on your website

White label setup

Configure RatingFlow for your agency clients