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Overview

Stop chasing clients manually for reviews. RatingFlow allows you to send bulk review requests via SMS and email, streamlining the process to get more Google reviews with zero friction. By automating your outreach, you can consistently gather feedback from satisfied customers without the tedious work of individual follow-ups.

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How SMS and email campaigns work

RatingFlow’s automated review request system operates on a smart-routing principle:
1

Send review requests

Send bulk SMS or email requests to your customer list with personalized review links.
2

Customer rates their experience

Recipients click the link and provide a star rating before being directed to any public platform.
3

Smart routing based on sentiment

  • 4-5 star ratings: Customers are instantly redirected to public platforms like Google Maps, Facebook, or Trustpilot
  • 1-3 star ratings: Customers are diverted to a private internal feedback form for direct resolution
The smart-routing system acts as a shield for your business, ensuring satisfied customers publicly advocate for your brand while unsatisfied customers are routed to a private resolution channel.

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Benefits of automated campaigns

Boost local SEO

A higher volume of positive reviews directly correlates to higher rankings in the Local Pack and Google Maps.

Protect brand integrity

Filter out unfair or emotional 1-star feedback before it becomes permanent on public platforms.

Increase revenue

Businesses with a 4.5+ star rating generate significantly more revenue than competitors with lower ratings.

Save time

Automate the entire review collection process instead of manually requesting feedback from each customer.

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Setting up your campaign

Select whether you want to send review requests via SMS/text message or email. You can also use both channels for maximum reach.
Import your customer contacts in bulk to quickly create your campaign audience.
Personalize the review request message to match your brand voice and increase response rates.
Send your campaign and track performance metrics to see how many customers are leaving reviews.

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Best practices

Send review requests within 24-48 hours of a customer interaction when their experience is still fresh in their mind.
  • Personalize your messages with the customer’s name and specific service details
  • Keep it brief - make it easy for customers to understand what you’re asking
  • Time it right - avoid sending requests during holidays or late at night
  • Follow up strategically - send a gentle reminder to non-responders after a few days

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Use cases by industry

Send post-appointment SMS requests to patients to gather feedback on their visit experience.
Email clients after closing to request reviews about their home buying or selling experience.
Text guests after checkout to collect reviews about their stay at your hotel or resort.
Send automated emails after project completion to build your portfolio of positive testimonials.
Always ensure you have permission to contact customers via SMS or email and comply with relevant regulations like TCPA and CAN-SPAM.